The return of the fanny pack: a super boutique trend for 2025

In recent years, an accessory that was once considered old-school (admit it, you thought it was ugly) has made a big comeback in the fashion world: the fanny pack. Practical, lightweight and adaptable to every style, it's now a must-have in today's dressing room. It's even become a fashion statement!

At TPOP, we've decided to follow this trend and add two fanny pack models to our print on demand catalog: the recycled canvas fanny pack and the recycled polyester fanny pack.

Why have bananas become a must-have again?

First widespread in the 80s and 90s, the banana was long seen as an old-fashioned accessory. In recent years, however, it has returned to center stage, adopted by top fashion brands and influencers alike. Its success can be explained by several factors:

Retro style now on trend: the 90s are a major source of inspiration in today's fashion.
An ultra-practical accessory: compact and worn close to the body, it allows you to keep your hands free while keeping your belongings safe.
Adaptable to any outfit: from streetwear to a more elegant style, the banana comes in a variety of shapes and materials.
A mixed and inclusive accessory: men, women and kids adopt it in their daily lives.
This craze has been reinforced by fashion designers: major brands such as Gucci, Off-White and Balenciaga have revived the trend with high-end models, influencing consumer trends.
The impact of influencers and social networks: TikTok, Instagram and Pinterest are full of publications highlighting the banana as a stylish, must-have accessory.

Why offer fanny packs in your online store?

With the growing popularity of this accessory, offering customized fanny packs is an excellent opportunity for your online store.

Here are a few reasons why you should add it to your catalog:

Trendy product: it naturally attracts fashion and retro enthusiasts.
Practical and useful: it sells easily because it meets a functional, everyday need.
Infinitely customizable: your unique designs can reach specific niches and increase the product's perceived value.
Ideal for a variety of audiences: its adaptability makes it the perfect product for a wide range of targets.
Low production costs and attractive margins: with print on demand, production is optimized and profitable for vendors.

Which niches to target with the fanny pack?

As a boutique designer, targeting specific audiences will help you maximize your sales. Here are some interesting niches for fanny packs:

Urban fashion fans: streetwear, minimalism, vintage looks... Fans of these styles love the banana.
Sportsmen and hikers: practical for carrying essentials without the hassle of a backpack.
Festivals and concerts: the perfect accessory for keeping your belongings safe while enjoying the event.
Young parents: ideal for storing a few essentials when out and about with a child.
Travel enthusiasts: perfect for keeping your passport, smartphone and wallet accessible.
Sustainable fashion activists: our recycled canvas and polyester fanny packs are perfect for those who prefer eco-designed products.
Bikers and cyclists: practical for storing keys, phones and small items without getting in the way.
Nomadic workers and freelancers: useful for carrying essentials on business trips or when telecommuting.
Cosplay and pop culture fans: with designs inspired by famous franchises, the banana can become a must-have fashion accessory for fans.

Two models to customize today

We have added two new fanny pack models to our catalog:

The recycled canvas fanny pack : a natural, authentic look, ideal for an eco-responsible public.

The recycled polyester fanny pack: lightweight and modern, perfect for everyday use.

You can customize them with your own designs and offer them in your store right now!

How can you optimize the sale of banana bags in your store?

1. Create attractive visuals

Quality images with different angles and settings will help convince buyers.

2. Write a detailed product sheet

Highlight recycled materials to appeal to consumers who are sensitive to eco-responsibility.
Include dimensions, capacity and finishes to attract the fashion-conscious public.

You can also make this product customizable by your customers: for example, they can add their first names or dates of birth. To do this, simply activate thecustomizable product option on your TPOP dashboard.

3. Use influencer marketing

Collaborate with fashion or lifestyle influencers to present your product to an engaged audience. Thanks to this one-size-fits-all product, the influencer can easily promote it.

4. Propose promotional offers

Introductory discounts or packs (banana + matching t-shirt) can encourage purchases. Think about it!

💡 For a TPOP store, it couldn't be easier: you can create coupons from your dashboard, in your store settings.

5. Highlight customer reviews

It's important to encourage your first-time buyers to leave positive reviews to reassure future customers.

💡If you have a TPOP Unlimited subscription, you can add the Avis clients application. It's quick and easy to set up!

As you can see, the fanny pack's resurgence in popularity is not just a passing trend, but a fashion phenomenon that has been around for a long time. Practical, stylish and versatile, this accessory is a must-have for many consumers. By adding it to your store, you're responding to a growing demand while offering a customizable product that can be adapted to a variety of styles and uses.

With the recycled material models available on TPOP, you're also banking on an eco-responsible approach, in line with current consumer concerns. Whether you're targeting fashion lovers, sports enthusiasts or travelers, the fanny pack is an excellent choice for enriching your catalog and boosting your sales.

Don't miss out: personalize your fanny packs now and offer them to your customers!