SEO tips for your e-commerce site in 2024

If you've just entered the fabulous world of e-commerce and you're trembling with fear at the thought of rubbing shoulders with the terrifying SEO (Search Engine Optimization), this guide is for you! Don't worry, dear merchant, we're going to arm ourselves with courage, and together we're going to tame this mysterious monster.

1. Understanding SEO, or how to learn to speak the language of search engines

As an e-tailer, you've probably heard that SEO is your best ally in attracting customers to your site. But what exactly is SEO? Is it some kind of magic potion you pour onto your site to make it irresistible? Well, not exactly. In fact, SEO is a bit like learning to speak the language of the search engines, to make them understand what you're offering on your site. So let's start at the beginning.

2. Keywords, or the music to which Google dances

The search engine is a bit like a DJ in a nightclub: it chooses the music (or rather the sites) that will get the crowd (or rather the Internet users) dancing. And your mission, should you decide to accept it, is to provide the right music. How do you do that? By choosing the right keywords, the ones your potential customers will type into the search bar.
There are several tools available to help you find these precious keywords, such as Google Keyword Planner, SEMRush or Moz.

3. Content, or the art of seducing Google and your visitors

Once you've chosen your keywords, it's time to integrate them into your content.
Google is a connoisseur of quality, well-written content that adds real value for its users. So take the time to write blog posts, product descriptions, buying guides, etc., that will really help your visitors.

4. The structure of your site, or how to get Google to visit your house

Imagine Google as a guest in your home. You want to show him every room in your house, don't you? Well, it's the same for your site. Your site needs to be well structured, with categories, sub-categories, internal links... so that Google can easily explore your entire site.
And don't forget your sitemap (which we automatically generate for your TPOP store).

5. Backlinks, or how to become the king of popularity on the web

The more backlinks you have, the more popular Google thinks you are, and the higher it places you in its search results. So how do you get those precious backlinks?

By creating quality content that others will want to share, by collaborating with other sites, by guest blogging...

6. Loading speed, or how not to keep Google waiting at the door

You know what annoys Google (and your visitors) more than anything else? A site that takes forever to load. So optimize your site's loading speed by compressing your images, minimizing your code, using quality hosting, or using our TPOP site solution: we'll take care of everything for you and ensure exceptional loading speed.

7. Mobile optimization, or how to welcome Google to your sofa

Today, Google is a guest who likes to sit on your sofa with his smartphone. In other words, your site needs to be optimized for mobile. This means it must be easy to navigate on a small screen, texts must be legible, buttons must be large enough to be clicked with a finger...

8. Analyzing your results, or how to know if Google likes your food

Last but not least, analyze your results. Google Analytics, Google Search Console, SEMRush... there are many tools you can use to find out how effective your SEO strategy is. SEO is a long-term process, and it can take time to see results.

There you have it, dear e-merchant, you're now armed to face the SEO monster. So don your armor, grab your sword, and set out to conquer Google's kingdom!