2021 calendar of key dates to boost your online sales
The key dates for the online sales professions.
When selling online, it is of course essential to know the best times to sell.
Knowing these dates will help you know who and when to target when launching your advertising campaigns.
If you know in advance that Valentine's Day is on February 14th, you can plan as early as January to design products around the lovers' day and to put them forward on your website as well as on your advertisements.
Whether you are European or American, we have prepared a short list of key dates to help you increase sales on your site.
This is as complete as possible, but depending on the country you are targeting, some national holidays may not be included: be creative and target specific festivities that your competitors have not thought of.
Whether you use Etsy, Shopify or WooCommerce for your e-commerce site, don't hesitate to highlight these dates on your online shop.
January
Blue day: 3rd Monday of the month
February
1 February: Chinese New Year
14 February: Valentine's Day
Fashion weeks
March
8 March: Women's Day
17 March: St Patrick's Day
20 March: First day of spring
19 March: Father's Day in Spain and Belgium
21 March: Mother's Day North Africa and Middle East
22 March Mother's Day Ireland England
April
April 1: April Fool's Day
4 April: Easter
April 22: Earth Day, Sustainability
From 28 April to 4 May: French days spring to counter black friday
May
1 May: Labour Day (France)
2 May: Mother's Day Spain / Portugal
4 May: Star Wars day
5 May: Cinco de Mayo
12 May: Mother's Day (USA)
12 and 13 May: end of Ramadan
20 May: World Bees Day
25 May: International Geek Day
30 May: Mother's Day
June
13 June: Father's Day Belgium
20 June: Father's Day
21 June: First day of summer / music festival
From 23 June: summer sales in France for 4 weeks
July
4 July: Independence Day (USA)
14 July: National Day (France)
Prime day: Amazon sale
August
8 August: International Cat Day
End of August: Back to school/preparation for the new school year
September
2 September: Labour Day (USA)
4 September: World Beard Day
18 September: European Heritage Days
23 September: First day of autumn
October
31 October: Halloween
November
22 November: World Video Game Day
25 November: Thanksgiving
26 November: Black Friday
29 November: Cyber Monday
December
2nd Monday of December: green monday
25 December: Christmas
That's it for this list, that's quite a lot of dates to work on, isn't it?
It's up to you now, we hope you'll sell your products by the pallet.
