4.6 - What are the different types of policy?

Fonts can be divided into 4 distinct categories:

Serif

Also known as "serif fonts" because of their pronounced round ends, this typeface is the oldest of all. It is often used to communicate values of tradition and elegance.

Sans serif

Unlike Serif, these fonts have no serifs. They are geometric and unadorned, and are ideal for brands wishing to project a modern, minimalist image.

Cursives (or Script)

These fonts imitate handwriting, but not just any handwriting: think refined handwriting, with curls and flourishes. This typeface is ideal for embodying an original, homemade image.

Decorative

Rarely used for long paragraphs but rather in headlines or even logos, these fonts are unique and truly embody the spirit of a brand or organization. A very flexible category, these fonts can be shaped to express a variety of values and emotions, and even specific themes and niches. To give you a better idea, here are two popular examples that you've probably come across in the past:

Now you have a clearer picture of the vast world of fonts?