4.1 - Optimize your branding

What exactly is branding? Well, branding encompasses all the approaches and tactics deployed to develop and promote a unique identity for a company, product or service. This involves managing the brand image through a variety of communication channels.

Branding serves several key purposes:

  • It boosts brand visibility in a saturated market, facilitating recognition among consumers.
  • It creates a positive impression in consumers' minds, influencing their purchasing decisions in favor of the brand.
  • It fosters customer loyalty and establishes a long-term bond with them, leading to lasting commitment.
  • Thoughtful branding inspires trust and credibility, reassuring customers of the brand's quality and reliability.
  • It sets us apart from the competition, giving us a strategic advantage in the marketplace.

In short, branding is much more than just a marketing strategy; it's a fundamental pillar in establishing and maintaining a strong, lasting presence in the marketplace.

To make it even better, we've thought of everything! You'll find all the customizations directly in the settings, in the "options and external store" section.

1. Customize order form

Personalize your order form free of charge to communicate effectively and reinforce your brand image. By thanking your customers in a memorable way, you could encourage them to order from you again.

2. Add your logo to parcels

Simply tick the box in your preferences to place your logo on the packages free of charge, giving your customers the assurance that their order has come directly from your store, designed, printed and shipped with love.

3. Add inserts to packages

Surprise your customers and strengthen their loyalty by adding gifts to their parcels!

Send us your package inserts and we'll carefully include them in your shipments, offering personalized attention that's sure to delight. It's all explained here!

4. Give a sticker as a "customer gift

For just 1€, add an exceptional quality sticker to your parcels, customizable with your logo and a message to thank or entertain your customers, offering remarkable visibility for your brand thanks to its versatility of use and its potential to attract new customers.

5. Add collar markings

Adding neck labels to your products facilitates personalization and reinforces your brand image, all incredibly easy to set up.

→ Here's the direct link to the option in your TPOP dashboard