4.3 - How to market effectively on networks

We love social networks, ESPECIALLY because they allow us to promote our brand for free.

All social networks are different, since each favors a certain type of content or engagement, but rest assured, there are still guidelines to follow in order to shine, all sites included.

- Complete your profile as much as possible 📝
The more information you provide about your business, the more accessible AND trustworthy you'll appear, two useful characteristics for attracting (and retaining) attention.

- Evoke the trends and topics of the moment 📆
This so-called "seasonality" helps to generate interaction and gain visibility.

-Embellish your texts with emojis 😉
Small illustrations, big power: emojis improve the visibility of your publications, make reading more fluid and boost your brand's sympathy capital.

-Use CTAs in your captions 📢
Call-To-Actions are short phrases encouraging the reader to perform an action. They're particularly useful on social networks for engaging your audience, for example by asking direct questions related to the subject of a publication ("What do you think?").

- Think video 📽️
For several years now, this format has been the darling of Internet users, all networks included. According to a 2020 study by Animoto, videos are 2 times more likely than any other type of content to be shared!

-Move away from classic promotion ✨
Boasting about the qualities of your products and brand is nice for a while, but it's likely to bore your audience in the long run. It's better to focus on sharing information with high added value (tips, tutorials, etc.), but be careful: always relevant to your market!