2.8 - How to boost conversions with social proof

You're probably wondering: what exactly is social proof?

Social proof is actually a principle of psychology, but don't panic: it's very simple. It's based on the fact that, if an individual doesn't know what to think, he or she will tend to rely on the opinions of others.

Great news: you can use this principle to boost your sales! Let's take a look at some examples.

- With an e-mail campaign, encourage your customers to leave a review after receiving their order;

- Motivate your customers to leave you reviews by replying to each and every one of them;

- Prepare a social networking post based on a positive customer testimonial;

- Post customer photos of your products on your home page or social networking profiles;

- Promote some of your products as "bestsellers";

- Share as many mentions of your business as possible on social networks (and even the media, if you're lucky enough);

- Display your statistics (only if they work in your favor, of course).