4.2 - How do I define my customer profile?
The customer profile, a concept to be understood and exploited.
It's a description of the profile of your "ideal" customer, the typical target your products might appeal to.
It's a fact: your products can't be of interest to everyone.
But they can be of great interest to a specific target.
Having a well-defined customer profile for your business makes marketing operations easier and more effective, and attracts more new customers...
In short, it's the foundation of a healthy business. Let's take a step-by-step look at how you can define your own customer profile.
Study your customers 🔍
Who are the people who have already ordered your products? Their average age? The main nationality of your buyers? Peeling back a few profiles of consumers who have ordered from your store will help you refine your customer profile.
Take a look at the competition 👀
The great thing about the transparency of the Internet and social networks is that it gives you access to a good database of what your competitors are up to. Once you've targeted several competitors in your niche, review their social networks and try to understand who your competitors are targeting.
Scan your social networks 📱
The Facebook Business suite is an invaluable tool, not least for its statistics pages, which provide comprehensive information about the people who follow you. Ages, cities, gender... All the statistics you need to create your customer profile.
Browse discussion groups and forums 📣
Facebook groups, Quora, Reddit, or even comment sections of publications related to your niche: the Internet offers you a wide range of ways to spy on what's being said about your market segment, but also who's saying it! What are the needs and organizations of fans of products similar to yours? What is their age range, their main gender? Thanks to the open world of the Internet, all these questions can quickly be answered.
That's it, if you've followed these four steps, you should have enough information to build your customer profile. We hope it will be beneficial to your business!