2.3 - Creating "free" traffic

Free traffic" (or otherwise known as "organic traffic") is like a party where everyone is invited without paying the entrance fee. Get the idea? It's every online store owner's dream! And guess what? You can make it happen with a well thought-out social networking strategy and a little trick called SEO (Search Engine Optimization), which will make you visible in Google searches. Intrigued? Let's dive in!

1 - Choose your accomplices on social networks

Facebook, Instagram, Tiktok, Twitter... these platforms are like Spanish inns, each with its own atmosphere. Your mission? Find out where your potential customers are hiding and focus your efforts there. Once you've got them, it's off to the show with a little home-grown inspiration and a few tricks up your sleeve:

• Adopt the platform's codes, and if you haven't already done so, learn how to tame it and draw inspiration from your favorite brands/users.
• Be consistent with publications that reflect your image and relate to your business. Your social networks are like your website: they showcase your identity.
• Be attentive to comments and messages from your community and respond to them quickly and personally. This will show your subscribers that you care about them and encourage open, positive communication.
• Start discussions by asking your community interesting questions. For example, ask them what their favorite product in your store is, or what tips they have for personalizing their purchases.
• Organize contests where your subscribers can participate by posting photos or sharing their experiences with your products. Reward the winners with gifts or discount vouchers.

2 - Drive to store

Basically, think about redirecting your community to your site, which must become a place of retention and conversion for the occasion!

To achieve this, a content strategy that works with social networks and search engines is essential!

These articles, far from being redundant with your speech, will provide additional information, practical advice or in-depth analyses that will encourage visitors to return to your site.

And to top it all off, these articles will help you move up in Google searches by answering questions that web users may have.

3 - Be the king or queen of Google searches

Drum roll and sequence, here's the magic trick to get your store in the top Google search results: keywords!

These are the magic words that people type into Google to find what they're looking for. Incorporate them naturally into your content and watch your store climb the Google ladder!

For example, if you sell personalized t-shirts, include keywords like "personalized t-shirts", "unique gifts" or "fashion trend" in your blog posts and product descriptions. This way, when someone searches for these terms on Google, your store is more likely to appear in the first search results.

But don't just stuff your content with keywords like an overstuffed sandwich. Google is smart, and it can spot dishonest tricks. Your content must remain natural and relevant to your visitors. Keywords should be integrated organically, as if they were part of the conversation.

Google Keyword Planner is the official Google keyword research tool. It allows you to find keyword ideas, see the monthly search volume and competitiveness of each keyword, as well as suggestions for related keywords.

With an active presence on social networks, a captivating blog and a few well-placed keywords, you're on your way to becoming the star of "free traffic"! So get out your glitter, get in on the action and make your online store shine on TPOP without spending a penny on advertising. Who says you need a magic wand to succeed on the Internet?