4.5 - Best practices in product photography to boost sales

It's a proven fact that the photographs of your products play a decisive role with your customers. According to Justuno, 93% of consumers consider photographs to be the primary factor influencing their purchasing decision. That's a lot, in fact.

Only, this kind of statistic can be frustrating when you don't feel up to it. But you know what? You don't need a lot of knowledge or talent in the industry to ensure your product photography... Just a few good gestures, which we're about to share with you!

Don't be afraid of smartphones 📱

That's THE myth we need to debunk: no, you don't need to sell a kidney to buy a state-of-the-art SLR camera. If your smartphone has at least 12 megapixels, you've hit the jackpot!

For a balanced photoshoot, get a tripod 🤸‍♀️

Tripods are supports on which to place the camera or smartphone to prevent the shot from changing depending on the photos. Using these objects will give your photoshoot a more coherent, professional look! What's more, there's no risk of a shaky shot with this equipment. I promise, it's not very expensive, and well worth it.

Choose your light type 💡

Artificial or natural light? Artificial light can be more effective at highlighting details, but is less diffused. The latter is softer and broader. Depending on what you prefer, try to stick to one type of light per photo.

Vary your shots 📸

This is an important point, especially in the clothing sector! Don't hesitate to take photos from a variety of angles, to reassure customers about the product's fit.

Adapt to your channel 💻

There are several types of product photos:

- Flat photos;

- Lifestyle photos of the product being worn or used;

- Studio shots, in which the product is photographed in a staged setting.

Each of these types of photos corresponds to different channels: lifestyle photos are ideal for promoting your products on social networks, but are not ideal for product sheets (at least not on their own), as they don't allow the consumer to fully perceive the cut, material and details of the product. Studio photos are ideal if you want to give your boutique an independent, artisanal feel; for brands with a more classic orientation, flat photos are the right choice.

That's it, you've got the basics. Now it's your turn to shoot!